Alberto Alfieri for SBC News: Leading the way for Gamingtec’s B2C growth
Gamingtec is ready to announce a strong start in the B2C field. To achieve this ambitious goal in June, 2020 the team was empowered by Alberto Alfieri, an expert with 12-year experience in the iGaming industry. Alberto talked to SBC News about his achievements and ambitions, challenges in launching new B2C projects on the market, and about an upcoming Gamingtec license project.
SBC: What is your previous working experience valuable for a new position at Gamingtec?
Alberto Alfieri: I joined the iGaming industry about 12 years ago and I consider myself lucky enough to have had a wide range of experiences, spanning from bet365 to Mr Green, and from Redbet to Bet.pt. In the last 5 years I have held C-Level positions for operators active in Europe and Latin America with both .com and locally regulated markets. I am convinced there is a high compatibility between the ambitions of Gamingtec and mines.
SBC: What motivated you to join the Gamingtec team?
AA: One of the biggest issues that operators, including the ones I have worked for, have to face when they begin, is that they need to use turnkey solutions for their platform. If things go well, after a couple of years the operator is in a completely different situation and the turnkey solution is no longer adequate to the business needs. At that point, a custom-tailored solution is what an operator needs.
And at Gamingtec, thanks to a very agile framework, we can easily implement, adapt and scale our technology for any type of market, including the most complex regulated jurisdictions.
We have a very dynamic yet stable technology with no legacy, which we can benefit from for our B2C projects and therefore avoid all that painful path that new operators usually go through. This was definitely a key factor for my decision.
The modern vision and approach to technology of Gamingtec, together with the ambition of entering regulated markets, with all the challenges that this may bring, was the cherry on the cake since there is no fun if there is no challenge for me.
SBC: What are the challenges in launching new B2C projects on the iGaming market?
AA: The latest and biggest challenge surely is the Coronavirus. The stop of all sport activities for a few months could happen again, and while the online activity in other sectors (media entertainment like Netflix or ecommerce like Amazon) saw an increase in usage and engagement, the online gambling and the sport betting particularly, suffered a drastic drop in terms of revenues, while costs were at the same level. We need to learn how to cope with any similar occurrences in the future and I believe the answer is aiming at offering an always wider range of entertainment options. From specific games to new verticals, as we could see with e-sports that have taken the interest from users with no previous contact with these sorts of games.
Another challenge is the new trend we are seeing in terms of regulation and advertising. I am of the opinion that advertising must be regulated, especially when it comes to protection of under age and addicted gamblers. And since the sector demonstrated some lack of discipline in certain countries, therefore requiring the super-partes intervention of authorities.
But what happened in Italy, UK, Sweden and more recently to Spain is that regulators took (maybe a bit in a rush) decisions impacting negatively the whole chain of the sector, from suppliers to clients, with full ban of advertising and sponsorships or with harsh limitations. Our sector is already highly regulated, therefore legal and transparent, and should not be penalized when it comes to advertising and marketing. It seems incoherent to say the least, that operators pay licenses costs and taxes but cannot advertise their activity like any other legal and tax paying business.
Therefore, as a new operator in the market we will need to seek to maintain good communication with regulators and other operators, doing our part to ensure the industry and the service we offer to our clients stays healthy.
SBC: What are your main goals in the position of Head of B2C projects?
AA: At Gamingtec, we are very close to launching a new exciting locally regulated brand in Europe and will share more news soon. We want to be acknowledged by our clients and by the industry for the quality of our products and for the attention to the entertainment service. I also would like to do this while creating and developing an internal culture of continuous research for excellence and satisfaction. As in any service industry, when you work to offer something to someone else, I believe that aiming at excellence is the way to win any challenge and achieve all goals. As my father used to tell me when I was a kid, “never settle for mediocrity.”
SBC: What challenges are ahead?
AA: Entering a European regulated market with our own B2C project is already a challenge per se, since gambling is a very mature sector in our continent and finding space in the market is always more difficult. But thanks to our technology I believe we will have an advantage and we will be able to achieve our objectives, which by the way are not limited to Europe.
In more general terms the main challenges will be related to product and how to entertain the public, since life and cultures are changing, due to events and also natural shifts in generations. Thankfully, at Gamingtec we also have a good series of creative assets and I am sure we will contribute to the industry in a positive way.
The original version of this interview has been published by SBC News on August, 25, 2020, under the title Alberto Alfieri: Leading the way for Gamingtec’s B2C growth.
Read the interview in Spanish: Alberto Alfieri: Proyecto de crecimiento B2C para Gamingtec